How To Avoid The Tricks & Earn More Treats For Your Business This Halloween

October 18, 2022 7:30 am

Which way will your business go this Halloween? Trick or treat? Many business owners get so caught up in the festivities of the season, they don’t realize all the little “tricks” that can pop up and cause havoc for their business. Here are a few tips to avoid the tricks and focus on the treats this Halloween.   In this blog you’ll learn: How to avoid tricks that can derail your business’ success this Halloween Which treats help move your business towards long-term success How 3 Steps To Startup will help can help you grow your business for years after[...]

3 Marketing Strategies Entrepreneurs Should Implement This Columbus Day

October 4, 2022 7:30 am

Columbus day is the perfect day to start a business or focus on improving your startup with easy tips and strategies to help you expand your customer base and market your products better. This federal holiday commemorates the day Christopher Columbus arrived in the Americas, and it’s a great day to start something new. Whether you’re starting a physical or online business, today is a great day to get the ball rolling. So if you’ve been thinking about starting a business, today is the day to do it!   In this blog you’ll learn: How Columbus Day should push you[...]

Coaching in Business: How to Lead a Winning Team

September 12, 2022 4:39 pm

Coaching a winning team is critical to business success. It helps individuals and teams to set and achieve goals, and to overcome obstacles. An effective coach understands human behavior and motivation and is able to create a positive and productive environment.   Coaching is not a one-size-fits-all proposition. The best coaches tailor their approach to the needs of their clients. In this blog, we’ll discuss how you can coach employees to become superior performers and develop them into leaders in their respective departments.   They are also constantly learning and evolving so that they can continue to be effective in[...]

Entrepreneurship Gives Labor Day More Meaning

September 9, 2022 10:34 pm

Labor Day has always been a day to celebrate the achievements of the American worker. But for entrepreneurs, it takes on a whole new meaning. On this day, we celebrate the risk-takers, the innovators, the creators of jobs. We celebrate those who have turned their dreams into reality, and in doing so, have helped make the American economy the strongest in the world.   We also remember that entrepreneurship is not easy. It takes hard work, dedication and a lot of perseverance. So on this Labor Day, let’s all celebrate the entrepreneurs in our country who are the driving force[...]

6 Relaxation Techniques for Entrepreneurs that Pay Off

August 16, 2022 7:00 am

August 15th is Relaxation Day. If we asked you to picture the life of an entrepreneur, it is doubtful that you would picture relaxation. Small business owners live by the hustle. They know that their hard work directly translates to the success of their business. As a result, entrepreneurs feel pressure to never take a break. In reality, relaxation is an essential component of high performance as a business owner. Burnout is real, and can be detrimental to your business’s operations. At 3 Steps to Start Up, our collective experience has proven that relaxation enhances business performance! We have all[...]

Going Back to School with 3 Steps to Start Up

August 11, 2022 1:04 pm

One of 3 Steps’ “steps” to startup is Awareness and Education, which makes “back to school” time especially resonate with us. Our mission to support West Virginia entrepreneurs and startups is laser-focused on giving them resources that can enhance their own missions. Entrepreneurship can be overwhelming, especially if you are a new entrepreneur embarking on your first business. In order to find success, you need to be open to “going back to school” and learning as you go. Lifelong learning is essential to entrepreneurship. That’s where 3 Steps to Start Up comes in. We provide a wealth of free resources[...]

What’s in a Headline? The Importance of Effective Communication

July 7, 2022 6:00 am

National Emoji Day is this month, on July 17th. Emojis have an interesting history, dating back to 1990s chat rooms. By 1999, the characters put together to express emotions in a chat room were given a name. “Emoji” comes from the Japanese words for “picture” and “letter” – only coincidentally sounding like the word “emotion.”  More than 20 years later, emojis have only taken a firmer hold. There are approximately 3400 emojis in use today and it’s hard to imagine a society without them. At 3 Steps to Start Up, one of our “three steps” for supporting innovators in West[...]

Made in America: Homegrown Businesses 

July 5, 2022 6:00 am

Part of our mission at 3 Steps to Startup is to let the talents and innovation of West Virginians shine. We have real local pride in the businesses we help thrive, and as we celebrate the fourth of July this month, we naturally feel extra patriotic. To put that patriotism on full display this blog is all about celebrating some homegrown West Virginia businesses that 3 Steps to Startup is honored to have worked with.   Greenbrier Technical Services:    Greenbrier is a tech company founded on serving the restaurant, banking, and mining industries. They manufacture circuit boards and other parts in[...]

An Ode to Small Business Fatherly Advice

June 7, 2022 10:00 am

“What’s long, brown, and sticky?” If your dad is particularly inclined to tell dad jokes, you have probably heard this one before. The answer, of course? “A stick.” [Slow clap]   Dads can lend a special light to our lives, not least of which is bad humor. On the other hand, they are also sources of immense wisdom if we can tap into that wisdom. They’ve experienced so much more than we have! We can observe the same phenomenon when it comes to older, wiser mentors in the business. Some entrepreneurs are lucky enough to count their father as their mentor[...]

Social Media Dos and Don’ts for Your Small Business

June 7, 2022 6:00 am

One of the ways we support West Virginia small businesses at 3 Steps to StartUp is by spreading useful knowledge. Our venture fairs and LIINC events last year brought innovators and entrepreneurs together to share their technical knowledge with aspiring small business owners. We also strive to provide information through our blog with posts like this one!   Social media cannot be ignored in today’s business world. With widespread social media use by consumers, a small business would be making a mistake to skip participating in social media. Business social media pages are a primary source of inbound marketing in today’s[...]