Step 1: Awareness and Education

Pipeline Development

Step 1: Awareness & Education
Led by TechConnect West Virginia

Becoming an entrepreneur may be one of the most rewarding and challenging career paths a person can pursue. Whether you’re just starting out, or already running a well-established company, entrepreneurs share common traits, including their tenacity, drive and desire to run their own business.
The first step of the program – “Awareness and Education” – aims to identify potential entrepreneurs, enlist their participation in the program, and engage them in networking and education. 3 Steps to StartUp offers an array of awareness and learning activities to create a rich pipeline of entrepreneurs and small businesses seeking startup growth opportunities.
3 Steps to StartUp can help you pick up new skills, add tools to your toolkit, and inspire you with accounts of those who have “been there, done that.” Resources include:

  • Online Master Classes in key entrepreneurial subject areas to help you acquire the know-how to make your dream a reality. Training topics range from corporate structure, intellectual property, branding, marketing, and sales strategies, how to pitch to investors, and more.
  • Linking Industry & Innovation through Commercialization Events, designed to showcase researchers in the state and help them acquire specialized assistance, teaming partners, and more.
  • Venture Fairs will showcase startups and give them an opportunity to connect with regional sources of early-stage risk capital.

To learn more, contact Anne Barth at

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