Master Class Series

The list of things to consider when you are ready to launch your startup can get pretty exhaustive – and exhausting. Business models and modeling tools and strategies, branding, marketing and sales strategy, intellectual property, technology transfer and commercialization, startup funding across the capital continuum and crowdfunding are all things you’ll need to consider in addition to the main product or service you are starting.

Our Master Class series can help break down these and more, and get you moving on the path to entrepreneurship.

Master Class Series #1

Solving Meaningful Problems

Entrepreneurs from all experience levels should take the time to review these recommended prerequisites before moving ahead with this course to either learn something new or be reminded of something learned prior to today. Once you feel you have a solid understanding of the foundational concepts noted here, we believe you will be fully prepared for all that comes next.

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Master Class Series #2

Building a Winning Startup Team

Entrepreneurs from all experience levels should take the time to review these recommended prerequisites before moving ahead with this course to either learn something new or be reminded of something learned prior to today. Once you feel you have a solid understanding of the foundational concepts noted here, we believe you will be fully prepared for all that comes next.

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Master Class Series #3

Finding, Keeping, and Developing the Right Customers

Entrepreneurs from all experience levels should take the time to review these recommended prerequisites before moving ahead with this course to either learn something new or be reminded of something learned prior to today. Once you feel you have a solid understanding of the foundational concepts noted here, we believe you will be fully prepared for all that comes next.

See Video

REFLECTION QUESTIONS

Learning without application is a form of intellectual collecting. Consider these reflection questions to help you connect dots and consider how best to apply your learnings to your new or early-stage venture.

    1. How can I be sure that the problem I seek to solve is meaningful enough from a business standpoint that I should pursue a solution?
    2. What value have I created, and who determines value as it relates to my product or service?
    3. How might I leverage primary and secondary research methods to validate key assumptions within my venture?
    4. How might I leverage empathy in the entrepreneurial development process for my venture?
    5. What are the core elements of my business model and how can a canvas aid in the process of ongoing business modeling for my venture?
    6. How can I be sure that I’m targeting the right customers?
    7. What characteristics should I focus on when describing my ideal customer segment or segments?
    8. What is the Customer Development Model and how can following it help me grow my startup?
    9. How must my business focus adjust if I hope to cross the chasm into the early majority?
    10. What is product-market fit and how do I know if I have achieved it?
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