Tag Archive: Types of entrepreneurs

8 Goals to Set for Your Business in 2025

December 2, 2024 3:45 pm

As 2025 approaches, startups and small business owners should set new business goals. Establishing clear and attainable objectives can significantly improve sustainable growth throughout each quarter. Whether you’re aiming to increase customer engagement and satisfaction or broaden your market reach, setting these goals will help you stay focused and drive your business forward.  In this blog post, we’ll explore eight essential goals you should consider setting for your business in 2025… Improve Customer Experience and Satisfaction  In 2025, customer experience (CX) will be increasingly seen as the key differentiator between competing providers of goods and services. As markets mature and[...]

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WVCAP: The Gateway for Stone Tower and Endolumik to Acquire Additional Funding

September 1, 2024 1:00 am

In the fast-paced world of startups, securing funding is often a critical step towards growth and success. For companies like Stone Tower and Endolumik, access to additional funding meant the difference between launching and expanding. Fortunately, with the support of the West Virginia Jobs Investment Trust (WVJIT) and the West Virginia Capital Access Program (WVCAP), these two companies had the opportunity to acquire the financial resources they needed to thrive. In this blog post, we want to tell you a little bit about their journey and success. The Role of WVJIT and WVCAP in Supporting West Virginia Startups Both Stone[...]

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Entrepreneurial Alertness: How to Spot Opportunities Hidden in Plain Sight

January 1, 2024 6:00 am

Trivia Day brings to mind the most popular and best-selling trivia game of all time, Trivial Pursuit. In fact, it lands the number seven spot for the top 10 selling board games, with more than 100 million units sold!    Trivial Pursuit involves 2-6 players or teams of players and the goal is to be the first player to collect a wedge from each of the six categories and reach the center of the game board. Players roll a die to move around the board which has colored spaces that align with the categories. When you answer a question correctly,[...]

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Selling Ugly Christmas Sweaters: Unlocking the Marketing Secrets

December 1, 2023 6:00 am

Ugly Christmas sweaters have become a staple during the holiday season, with people eagerly seeking out the most outrageous and over-the-top designs to wear to their festive gatherings. So why and how are these sweaters still so popular? The answer lies in the concept of product market fit – the perfect combination of a desired product at the right price point.    In this blog post, we will delve into the marketing secrets behind selling ugly Christmas sweaters and how businesses can use this understanding to sell any product! So grab your ugliest sweater and let’s explore the world of[...]

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Going Solo: How To Be A Solopreneur That Actually Gets Things Done

May 9, 2023 9:00 am

In recent years, more and more people have opted to become self-employed and work as solopreneurs. While self-employment offers many advantages, it also presents unique challenges that can impact a solopreneur’s ability to get things done. In this article, we will explore the impact of being a solopreneur on productivity, efficiency, time management, and some WV resources for solo entrepreneurs. In this blog, you’ll learn: The rise of self-employment and the advantages it offers The challenges faced by solopreneurs The impact of being a solopreneur on productivity and efficiency and how to make the best use of your valuable time[...]

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What’s in a Headline? The Importance of Effective Communication

July 7, 2022 6:00 am

National Emoji Day is this month, on July 17th. Emojis have an interesting history, dating back to 1990s chat rooms. By 1999, the characters put together to express emotions in a chat room were given a name. “Emoji” comes from the Japanese words for “picture” and “letter” – only coincidentally sounding like the word “emotion.”  More than 20 years later, emojis have only taken a firmer hold. There are approximately 3400 emojis in use today and it’s hard to imagine a society without them. At 3 Steps to Start Up, one of our “three steps” for supporting innovators in West[...]

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Made in America: Homegrown Businesses 

July 5, 2022 6:00 am

Part of our mission at 3 Steps to Startup is to let the talents and innovation of West Virginians shine. We have real local pride in the businesses we help thrive, and as we celebrate the fourth of July this month, we naturally feel extra patriotic. To put that patriotism on full display this blog is all about celebrating some homegrown West Virginia businesses that 3 Steps to Startup is honored to have worked with.   Greenbrier Technical Services:    Greenbrier is a tech company founded on serving the restaurant, banking, and mining industries. They manufacture circuit boards and other parts in[...]

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How Critical is Luck When it Comes to Small Business Success? 

March 1, 2022 8:00 am

Many entrepreneurs attribute the success of their businesses to hard work… and a little bit of luck. This month, in honor of St. Patrick’s Day, we ask: is luck the determining factor for a business’s success?  The consensus is no. Entrepreneurs who credit good luck for their success usually indicate that it is only a portion of what goes into business success – and far smaller than the majority. Most of them give luck credit amounting to 20% or less. When pressed, the common thread for what people consider “luck” is actually just good timing. Elon Musk revealed that Tesla[...]

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Self-Care For Entrepreneurs

February 1, 2022 8:00 am

February is typically a month that people start to think about how they’ll show others they care. We think that February should inspire you to show yourself some care as well! Entrepreneurs can seem super-human, but they are no exception when it comes to needing self-care. Small business owners report working twice as much as regular employees. The number of hours entrepreneurs work is not the only reason they might need to treat themselves every once in a while. If you need more convincing, here’s a list of more reasons entrepreneurs need self-care:  They are under immense stress, one source[...]

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West Virginia BusinessLink & 3 Steps to Startup Team up for West Virginia Business Success 

January 4, 2022 8:00 am

West Virginia BusinessLink and 3 Steps to Startup Team up for West Virginia Business Success   The business growth that West Virginia has experienced just in the past three years has been spectacular. Following 2018, each year has shown an almost 50% increase in business registrations in the Mountain State. Statistics show 4,345 new business formations from 2010 to 2020, and we expect that once the data is published, 2021 will evidence even more growth for West Virginia businesses. These numbers are nothing short of impressive, especially during nearly two years of business experiencing strain by a global pandemic affecting everything[...]

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