The summer slowdown doesn’t have to be a setback. For entrepreneurs in West Virginia, it can be a golden opportunity to reflect, reset, and refocus. Whether you’re early in your startup journey or already building momentum, taking time during the quieter months can prepare you for a strong finish to the year.
Here’s how to use June, July, and August to your strategic advantage.
1. Review Key Performance Metrics
Not sure where to begin? Start with your numbers. Metrics are the pulse of your business. They reveal what’s working, what needs attention, and where there’s room for improvement.
Suggested Metrics to Track:
- Monthly recurring revenue (MRR)
- Customer acquisition cost (CAC)
- Lifetime value (LTV)
- Burn rate
- Conversion rates across channels
👉 For a deeper dive into the metrics that matter most for WV startups, read our May blog on startup KPIs.
2. Refresh Your Business Plan and Goals
Summer is the halfway point of the year—making it a great time to revisit your business plan and annual goals. Are you on track? What needs to change? What new opportunities are emerging?
Action Items:
- Reassess your mission, vision, and value proposition
- Realign your budget and spending
- Set 2–3 new goals for Q3 and Q4
3. Research New Funding Opportunities
You don’t have to wait for capital to come to you. Use this time to explore funding avenues that can support your next phase of growth—including programs backed by WVCAP.
Funding Resources to Explore:
- WVCAP Seed Capital Fund
- State and federal grants for innovation or small business
- Local angel networks and venture groups
Bonus: Reach out to a mentor or advisor to review your fundraising plan and tighten your pitch materials.
4. Expand Your Network
Summer is full of events, fairs, pitch competitions, and workshops. These gatherings offer a relaxed environment to build relationships, find collaborators, and connect with potential partners.
Networking Tips:
- Attend at least one startup or small business event per month
- Practice your elevator pitch
- Follow up with new contacts within 48 hours
Don’t forget to also explore the 3 Steps to Startup Master Class Series—our on-demand platform for learning from WV founders and business leaders.
5. Invest in Yourself
Your business is only as strong as the person leading it. Use this time to learn, rest, and reflect. Whether it’s reading a new book, joining a mastermind group, or simply taking a weekend off—personal growth matters too.
Final Thoughts
When used intentionally, summer can be a season of powerful transformation. By tracking your metrics, refreshing your strategy, pursuing new funding, and building your network, you’ll be poised to launch into fall with focus and momentum.
Need help mapping your next move? Connect with 3 Steps to Startup to gain access to resources, mentors, and WVCAP-backed funding programs that can support your growth.
Let’s make this summer your startup’s turning point.