Starting a business takes courage, and for women in West Virginia, it often comes with a few extra hurdles. Whether it’s finding funding, getting noticed, or navigating the day-to-day ups and downs of running a business, women entrepreneurs face challenges that can make it feel like the odds are stacked against them. But here’s the thing: you don’t have to do it alone.
Here at 3 Steps to Startup, we’ve seen women across the state build successful businesses by tapping into the right resources and staying connected to a strong community. If you’re ready to take that next step, let’s talk about what’s out there to help you make it happen.
Why It’s Tougher to Access Funding — and Why That Shouldn’t Stop You
If you’re a woman entrepreneur trying to get your business off the ground, you’ve probably already seen how hard it can be to find funding. Nationally, women own nearly 40% of all businesses, but somehow, they only receive about 2% of venture capital funding. And here in West Virginia, with fewer local investors and traditional banks hesitant to fund early-stage, women-led businesses — that gap can feel even bigger.
But here’s some good news: there are more ways to get funding than you might think, especially if you know where to look. And that’s why we’re here.
Funding Options That Work for Women in West Virginia
First, start local whenever you can. Local banks, credit unions, and community lenders often understand what small businesses need better than national institutions. And don’t forget about grants! West Virginia offers some incredible programs designed to help rural and women-owned businesses get off the ground.
If you’re wondering where to begin, check out these resources:
- WV Small Business Development Center (SBDC) — for free business coaching and connections to funding opportunities.
- WV State Grants & Loan Programs — state-backed funding options for entrepreneurs like you.
- USDA Rural Development Grants — perfect if you’re in an agriculture-related field or working in a rural area.
And if you’re thinking bigger, don’t overlook federal contracting. The Women-Owned Small Business (WOSB) Federal Contracting Program gives women-owned businesses access to contracts that can grow your business. Getting certified can open doors you didn’t even know existed and once you are, show it off! Put it on your website and proposals so clients know they’re supporting a certified women-owned business.
Another route many women are taking is crowdfunding and women-focused investors. Platforms like IFundWomen are built for women-led businesses and let you raise funds from people who believe in your mission. And yes, there are investor groups out there looking specifically to support women entrepreneurs and West Virginia is on their radar.
Why Mentorship and Community Support Matter More Than Ever
If you’ve ever felt like you’re on your own trying to figure out everything from business plans to marketing, you’re not. That’s why mentorship is one of the most powerful tools you can have. At 3 Steps to Startup, we connect West Virginia entrepreneurs with mentors who’ve been in your shoes because advice from someone who understands our local economy and challenges makes a huge difference.
If you’re ready to connect with a mentor or browse through practical tools, head over to our Startup Resources page — there’s a ton waiting for you.
A Real Success Story — Right Here in West Virginia
If you’re wondering whether this really works, look at Brenda Casabona, owner of Defluri’s Fine Chocolates in Martinsburg. Brenda took her passion for chocolate and turned it into a successful business that’s beloved by her community. She faced many of the same hurdles as other women entrepreneurs from funding to marketing, but by tapping into local resources and building a brand that reflected her story, she grew something amazing. Her journey is proof that with the right help, you can succeed too.
Now Let’s Talk About Getting Your Business Noticed
We know funding is only one part of the equation, you also need to get your name out there. Here are a few ways that have worked for the entrepreneurs we’ve worked with:
- Share your story. People want to know who they’re supporting. Why did you start this business? What makes you different? Share that story on your website, social media, and in conversations.
- Be visible on social media. Platforms like Instagram, Facebook, and LinkedIn can help you reach local customers, especially if you use hashtags like #SupportLocalWV.
- Let people know you’re a woman-owned business. You’d be surprised how many people want to support women entrepreneurs, but they need to know who you are. Add a “Woman-Owned Business” badge to your website, packaging, and social media profiles.
- Keep your brand strong and consistent. Your brand isn’t just your logo, it’s how people feel when they think of you. Make sure your message, visuals, and customer experience all work together.
And if you’re not sure where to start with any of this? We can help. Check out our resources on marketing and growth.
Final Thought: You’re Not Alone in This
If there’s one thing we want you to know, it’s that you don’t have to figure this out by yourself. Yes, starting a business as a woman in West Virginia can be challenging. But you’ve got a community behind you and more resources than ever before.
We’re here to help you with funding, mentorship, marketing, and everything in between. So if you’re ready to take that next step, start exploring what’s available to you right here at 3 Steps to Startup.
And remember: You belong in this business world. We’re excited to see what you’ll create next.
Tags: Educational Resource, Rural Entrepreneurship, Women Owned Business, Women Owned Startups