With the new year just around the corner, it’s time to start thinking about analyzing your business performance in 2023. As the business world continues to evolve, companies need to track their performance and adjust as needed. This means understanding where you are now, where you want to be, and how to get there. In this article, we will discuss the key components of analyzing your business performance and provide actionable tips for improving your results in 2022.


In this blog, you’ll learn:

  • How to determine which goals are most useful for the year ahead & what you should leave in 2022
  • What SMART goals are and how can you use them to move your business forward
  • How you can tie up loose ends and close gaps in your business that may hinder your future progress
  • How 3 Steps To Startup helps you gear up for success and grow your business

New Year Starting Soon? Analyze Your Business Goals

There are many goals that business owners might review as they enter a new year. Some potential goals that might be relevant to your business include:

  1. Financial goals: These might include targets for revenue, profit, cash flow, and other financial metrics.
  2. Growth goals: These might include targets for expanding your customer base, increasing market share, launching new products or services, or entering new markets.
  3. Operational efficiency goals: These might include targets for improving production efficiency, reducing waste, increasing on-time delivery, or improving supply chain effectiveness.
  4. Innovation goals: These might include targets for launching new products or services, obtaining patents, or investing in research and development.
  5. Employee goals: These might include targets for improving employee retention, increasing employee engagement, or offering new training or development opportunities.

How To Review Your Business Performance in 2022 & Prepare For The Year Ahead

What Are The Benefits Of Keeping Track of Business Performance?

There are several benefits to keeping track of business performance:

  1. Improved decision-making: Regularly tracking and analyzing key performance indicators (KPIs), you can gain a better understanding of your business’s strengths and weaknesses, which leads to improved decision-making
  2. Increased accountability: Regularly reviewing and tracking your business’s performance can help hold you and your team accountable for meeting your goals and objectives
  3. Enhanced efficiency: By tracking and analyzing key performance metrics, you can identify areas of your business that are underperforming and take steps to improve efficiency and productivity
  4. Improved financial performance: Regularly tracking financial performance can help you identify trends and patterns in your business’s financial performance. This can help you make more informed financial decisions and improve your bottom line
  5. Enhanced transparency: By regularly tracking and sharing key performance metrics with your team, you can create a more transparent and open culture within your business, leading to increased engagement and collaboration

How Do You Measure How Well Business Performed in 2022?

A business is measured on many key performance indicators each year. Here are ten potential areas that might be relevant to your business:

  1. Financial performance: financial performance metrics include revenue, profit, cash flow, and return on investment.
  2. Customer satisfaction: customer happiness and loyalty can be measured through customer surveys, Net Promoter Score (NPS), and other metrics that capture how satisfied customers are with your products or services.
  3. Employee satisfaction: measuring how happy and engaged your employees are is essential, as this can impact productivity and retention.
  4. Product or service quality: measuring product or service quality occurs through customer feedback, returns or complaints, and other metrics that capture the quality of your offerings.
  5. Innovation: innovation occurs when you notice increases in metrics like the number of new products or services launched, patents obtained, or research and development spending.
  6. Market share: tracking your share of the total change in the market for your products or services compared to the beginning of 2022.
  7. Market presence: measure market presence through metrics like brand awareness, website traffic, and social media engagement.
  8. Operations efficiency: metrics like production efficiency, inventory turnover, and on-time delivery show a business owner how efficient his/her operations are and where there may be leaks or operational inefficiencies.

It’s important to note that the key areas you choose to measure will depend on your business’s specific goals and priorities. It’s also important to regularly review and adjust your metrics to ensure they are still relevant and meaningful.

How To Prepare For 2023: Close The Gaps & Finish Up Open Projects

There are several steps a business can take to close out the previous year:

  1. Review financial performance: Look at your financial statements and analyze your revenue, expenses, profits, and cash flow. Diving deep into the past year’s financials will help you understand how your business performed financially over the past year.
  2. Review key performance indicators (KPIs): Look at your business’s key performance indicators (KPIs) and compare them to your targets. This will help you understand how your business performs in key areas such as customer satisfaction, employee satisfaction, and operational efficiency.
  3. Conduct a SWOT analysis: A SWOT (strengths, weaknesses, opportunities, threats) analysis can help you identify the key areas where your business excelled over the past year, as well as any areas that may need improvement.
  4. Review and update your business plan: Review your business plan and assess how well you achieved your goals over the past year. Update your business plan with new goals or objectives for the coming year.
  5. Conduct employee evaluations: Consider conducting employee evaluations to gather feedback from your team about their performance over the past year. This can help identify areas for improvement and set goals for the coming year.
  6. Review and update your budget: Look at your budget for the past year and compare it to your actual financial performance. Update your budget for the coming year to reflect changes in your business’s financial goals or priorities.
  7. Reflect on your business’s achievements: Take time to celebrate them over the past year and share them with your team. This can help boost morale and set the stage for a prosperous new year.

Exciting News: We’re Part of the West Virginia Capital Access Program (WVCAP)

We are excited to share that 3 Steps to Startup is now part of WVCAP.  Our resources work to educate and connect WV businesses to those who can move their idea or business to the next level.


The West Virginia Capital Access Program (WVCAP)’s goals are to:

  • Invest In Entrepreneurs
  • Fund Innovation and Development
  • Grow Companies
  • Create Jobs

Getting Started with 3 Steps To Startup

While 2022 may have been a slow year for growth in your startup or business, 2023 should be a year that sets records and moves the needle toward success in your business. We’re ready to help you plan, execute, and succeed all year.


Get Your Startup Geared Towards Success With3 Steps To Startup

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